Your technology investment must create competitive edge to your offered to customers. You and your customers need that technology-embedded product or application so that they can optimise using or benefiting from your products (goods or services).
Once your business is successful, be careful of aggressively expanding your business only as a reaction to others’ business movement. First of all, before expanding,
evaluate quickly your business models and do some accurate innovation rapidly, all this in going to take you in how to run a business in 2021.
If the technology you offered is embedded in an application or gadget that is not a necessary condition for customers in order to enjoy your products, then forget it. Change it. Do technology innovation to upgrade your business model(s)!