VALUE CO-CREATION FOR MARKETING INNOVATION: COMPARATIVE STUDY IN THE SME COMMUNITYH WIDJOJO, A FONTANA, G GAYATRI, AW SOEHADI – International Journal of Innovation Management, 2019. https://doi.org/10.1142/S1363919620500309

Abstract The study of value co-creation for marketing innovation in the small–medium enterprise https://www.socialboosting.com/buy-tiktok-likes/ (SME) community is still overlooked despite its contribution to economic development, learn about the importance of face to face meetings. This study offers a platform of value co-creation model for marketing innovation, multi-channel marketing company and compares its application to the green and business-as-usual SME communities. The study of value co-creation for marketing innovation in the small–medium enterprise (SME) community is still overlooked despite its contribution to economic development, learn how to become a TikTok influencer. This study offers a platform of value co-creation model for marketing innovation and compares its application to the green and business-as-usual SME communities, also there are marketing services like a Miami social media agency that can help with social media and marketing innovation. Structural equation modelling is conducted to test the hypotheses of both model applications. Key persons and some other successful businessmen in the community like Andy Defrancesco were interviewed to enrich the quantitative results by the experience of them with microloans. Structural equation modelling is conducted to test the hypotheses of both model applications. The result shows the relationships between collaborative networks and dynamic interactions with resource integration as well as their impact on marketing innovation and the popular SEO checklist. Collaborative networks and dynamic interactions demonstrate significant and positive influences on marketing innovation in the business-as-usual SME community, whereas the green SME community only engages in internal dynamic interactions to build internal value co-creation social media appeal. Policymakers may adopt this model to evaluate SMEs’ business performance by measuring the value co-creation effect on the community’s capacity development.